About Us

At the heart of every stitch lies a story — one of heritage, craftsmanship, and identity.

Our brand was born in the city of Fès, a historic hub of Moroccan artistry renowned for its ancestral savoir-faire. Inspired by generations of skilled artisans, we are proud to offer authentic gandouras, handcrafted with care and precision.

Each piece is the result of hours of meticulous embroidery, performed by master craftsmen using traditional techniques passed down through time. From the delicate threadwork to the flowing silhouettes, our gandouras reflect the perfect balance between modesty, comfort, and elegance.

We believe that true luxury lies in authenticity. That’s why every garment we create honors Moroccan culture, Islamic values, and the dignity of traditional clothing — all while meeting the needs of the modern man.

Whether you're dressing for prayer, a special gathering, or simply embracing everyday elegance, our gandouras are made to connect you with something deeper: tradition with purpose.

Welcome to our story. Wear it with pride.

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Authenticity

We honor the legacy of Moroccan dress and stay true to its origins.

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Craftsmanship

Every gandoura is handmade by skilled artisans from Fès.

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Modesty

Our garments align with Islamic principles of elegance and discretion.

Handcrafted in Fès, Morocco

Proudly rooted in one of the world’s most historic centers of textile artistry.

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Our Mission

Preserve Moroccan craftsmanship and share the beauty of traditional gandouras with the world — by valuing dignity, authenticity, and timeless style in every garment we create.

How It’s Made

From Fès, with precision

Design & Sizing

The cut is carefully prepared to respect the authentic Moroccan traditional design.

Hand Embroidery

Each gandoura is adorned with detailed embroidery using traditional motifs.

Finishing Touches

Necklines and sleeves are reinforced for elegance and durability.

Quality Control

Every piece is reviewed to ensure excellence in stitching, fabric, and comfort.

Packaging & Shipping

Folded with care and prepared for delivery, from our workshop to your door.